Building Company 2.0: How We're Transforming Mobile Gaming Into an Online Nation

The future of business isn't about extracting value, it's about creating it. We're not just building a gaming company; we're pioneering the next evolution of how businesses operate in the digital age.

Rethinking Everything We Know About Business

Most people believe we've been building businesses for thousands of years. That's not true.

The Limited Corporation, the legal entity that forms the backbone of modern capitalism, was invented only about 140 years ago. Think about that for a moment. Modern capitalism, as we know it, is only a few generations old.

The Foundation of Traditional Business

The Limited Corporation created a powerful framework that enabled:

• Centralizing Risk: Entrepreneurs can gather resources and employ people to take calculated risks

• Raising Capital: Issue stock to investors to raise capital to build a product

• Creating & Selling: Systematic ways to create goods and services for paying consumers

• Legal Framework: Laws to safeguard ideas and failure (bankruptcy)

This system was perfect for its era. But here's the question that drives everything we do: What comes next?

The Post-Internet Revolution

The internet didn't just change how we communicate, it fundamentally transformed how businesses create value. Look at some of most valuable companies today:

• Facebook ($1.5T): Creates no content, the network does

• Uber ($195B): Owns no taxis, the network provides transportation

• Airbnb ($85B): Owns no homes, the network provides accommodations

These are Network Businesses with Decentralized Production Risk, the platform provides tools, but people in the network take the production risks and provide the value.

The Trillion-Dollar Question

If people in the network are building the platform and taking the risks, why don't they own a piece of the platform they help build and grow?

The question isn't if this evolves, it's who evolves it first.

Traditional ownership through private limited companies is complex. Blockchain simplifies this through programmable on-chain ownership.

The Power of Ownership in the Digital Age

Ownership has always equaled value creation, specifically ownership of scarce resources. In the world of atoms (offline world), we own stocks, real estate, gold, and at a corporate or nation-state level, natural resources like coal, oil, and gas.

The big question is: In the world of bits (online), what is truly scarce?

It's your attention. Human attention is the most scarce resource of all. We have a saying: "Nature is the ultimate blockchain and human beings are the NFTs." Each person's attention is unique and irreplaceable. When combined with time's forward movement, this creates units of attention that are inherently scarce and valuable.

Attention × Contribution = Energy

That scarce attention contributed to a specific platform is the energy deployed by a person. This energy has a tremendous amount of value and with the blockchain, we can finally capture and tokenize this energy, giving people ownership of the value they create.

To give some examples of valuable energy deployment:

• Uber drivers: Taking the risk to buy, maintain cars and put them on the network

• Airbnb hosts: Taking the risk to buy, maintain homes and list them on the platform

• Content creators: Taking the risk to spend time creating content to post on social media

Blockchain can finally enable: "for X action done on the network, you get Y ownership." This programmable nature enables an entirely new kind of entity to be created.

Introducing Company 2.0:

Blockchain doesn't just enable cryptocurrency, it enables Company 2.0.

This new model specifically transforms network-based businesses by enabling consumers to become owners who participate in the economic upside of their contributions. It has the potential to bring more people into the economy from the edges, creating value rather than just extracting it.

Company 2.0 looks more like an Online Nation.

Why? Because while companies extract value (think hub-and-spoke models), nations create value through interconnected networks where everyone benefits from collective success.

Consider the scale difference:

• Biggest Company: ~$3T market cap

• Biggest Nation: ~$30T GDP

This isn't just about size, it's about fundamentally different value creation models.

Gaming Nation: The New Economic Model

Just as traditional nations have evolved sophisticated economic systems, we're building a Gaming Nation with parallel structures designed for the digital age:

Citizens & Economic Participation

• Traditional Nation: Tourists and citizens with different levels of participation

• Gaming Nation: Free and paid players contributing at various levels to the ecosystem

Economic Activity & Output

• Traditional Nation: Trade between people generates GDP, the total economic output

• Gaming Nation: Player interactions and gameplay generate Gross Gaming Revenue, our measure of total economic activity

Government Revenue

• Traditional Nation: Taxes on economic activity fund public services and infrastructure

• Gaming Nation: Platform fees on transactions contribute to our treasury, funding development and rewards

Monetary System

• Traditional Nation: National currency facilitates trade and serves as a store of value

• Gaming Nation: Our token will enable special services and functions as a valuable balance sheet asset

Scarce Resources

• Traditional Nation: Natural resources like coal, oil, and gas drive economic value

• Gaming Nation: NFTs capture and represent the valuable energy players deploy in our ecosystem

In our Gaming Nation, the people who create the value, the players, actually own a piece of the nation they're building. Every game played, every interaction, every contribution increases both individual and collective wealth.

Mobile Gaming: Our Chosen Battleground

Casual mobile gaming represents an $80B annual market with 2 billion global gamers. Players already spend time earning rewards and buy/trade virtual assets. They are primed for ownership, the concept isn't foreign to them. They understand that time invested should yield valuable returns.

So the big question: What if we brought just 1% of this on-chain? That's $800M in value annually and would make such a platform the biggest in Web3 globally.

Blockchain + Mobile Casual Gaming = Turning Attention into Tangible Value that Consumers can Capture.

Our Approach

We chose a different path than most: Product-Market Fit → Revenue → Token.

Since launching Rush in India in 2021, we've built real traction with real users and real revenue, scaling to $500M GMV and achieving strong unit economics despite regulatory headwinds. With global expansion underway, we're positioned to launch our token, NFTs, and developer platform in 2026 from a foundation of proven success. Read more in our whitepaper here.

We believe this is a much better path because figuring out product-market fit and unit economics takes time. It's also one of our strengths: building real products for real users and real revenue.

It's no wonder that 99% of token projects, especially in gaming, have shut down (Token First → Product Never).

Why NFTs and Tokens Matter

First, at the practical level, only two things matter for any platform:

• Customer Satisfaction (love, delight, engagement)

• Operating Income (better margins & profitability)

NFTs and Tokens must help us achieve these goals, otherwise, they're not important.

Second, NFTs & Tokens are ultimately technologies. Customers should not need to know about them, but instead should experience the value they derive from these technologies. We always work backwards from the consumer's experience and value to the technology. This is key, and over the next 12 months we're excited to launch the first set of features that will demonstrate this.

Third, NFTs and tokens also provide powerful fundraising tools that aren't available in traditional capital markets:

• Private Sales to Community & Retail

• Marketplace fee earnings from NFT trades

• Token listings (e.g., $500M market cap allows selling 10% to raise $50M)

We’ll say more about this very soon.

The Strategy: Next 3-5 Years

Mobile casual gaming generates $80B annually across virtual goods ($17B), ads ($46B), and casual PvP ($21B).

Step 1: Focus on Casual PvP (iGaming, Skill Gaming, Real Money Gaming)

We're bringing the $21B casual PvP market on-chain because:

• Users naturally come to play and earn

• The core loop is Play → Compete → Win → Earn

• The desire to earn and capture value fits perfectly with this category

Step 2: Expand Beyond Casual PvP

Move into full casual gaming through either our own development or a future developer platform (2026 & beyond).

Building Something 1000x Bigger

We're not just building a gaming company, we're building something that could be 1000x bigger and more game-changing than traditional methods.

This is our moonshot: creating an online nation where every participant owns a piece of what they help build. Where attention transforms into tangible value. Where the network effects benefit everyone, not just the platform owners.

Join Us in Building the Future

We're not looking for employees, we're looking for co-builders who want to help create Company 2.0.

If you're excited by the prospect of:

• Pioneering new business models that haven't existed before

• Building products that turn user attention into real economic value

• Creating ownership models that include rather than exclude

• Scaling networks that benefit everyone who participates

Then you might be exactly who we're looking for.

We're at the inflection point where blockchain technology meets proven product-market fit. We have real users, real revenue, and a real vision for transforming how business works in the digital age.

The question isn't whether the future will look like this, it's whether you want to help build it.

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We're hiring across engineering, product, design, blockchain development, and operations. Reach out if you want to help us build the first true Gaming Nation - https://apply.workable.com/hike